Orange fire

Brand logo

Through a long brainstorming process, Wuji created this logo for a start-up company located in the Silicon Valley called Orange Fire. The words that defined the company were: Tech app, Feedback software, Fire, Orange Fruit, Orange Color, and Letters.

Among other creative ideas, this logo version was the winner, because it was fierce and modern. The letters “O” and “F” are clearly represented in this solid combination of abstract and letter mark, with thick straight and curvy outlines.

The orange color also stands out on both light and dark backgrounds, which makes it very versatile.